About the company

Here are some things about our company that we think are really good, and also necessary to ensure that you are fully satisfied with your purchase.

• We develop all software in the house.
• We measure and publish power and torque figures, both before and after tuning.
• We measure and publish acceleration figures before and after tuning.
• We publish dyno sheets.
  
• We have BSR Service Centers offering help with demanding mechanical work.
• BSR's tuning kits are developed using the most sophisticated test and dyno equipment available - see our dynos at rototest.com.
  
• We perform careful measurements of power, acceleration and all main engine parameters.
  
• We perform long term tests of each of our tuning kits before marketing them.
  
• Apart from comprehensive software tuning (Stage 1), we also offer high quality air filters and exhaust systems (Stages 2 & 3) with matched software, which will further improve the performance of BSR vehicles.

HOW WE STARTED BSR started in the early 1990’s, when Stefan Olsson, today half owner and Technical Manager, started developing tuning programs for Volvo 740’s and 940’s. In 1996 Rolf Linde, a business man who owned companies that have produced rally and racing products since the 70´s, joined him and a new company was a born, BSR Sportsman AB. Many early BSR tunings kits were sold to German and Swedish companies. In 2000 the company became BSR Svenska AB (BSR Sweden Ltd). With a wider product range now including Audi, Skoda, Seat, Saab and VW, the company started to grow and more staff were employed. Stefan had a “dream product” in mind and together with his technicians he started to develop the PPC® Tuning System.

PPC® TUNING SYSTEM PPC - (Portable Program Carrier) is a unique hand-held tuning system developed by BSR. The technology allows the car’s ECU (Electronic Control Unit) to be reprogrammed with the tuning software of your choice, without any mechanical modifications. Another advantage of the PPC is the fact that it is very simple to return to the original/default settings. The customer will also be able to update the tuning program via the Internet, free of charge. The BSR web data base stocks over 2100 tuning programs for different car models. In 2003 the PPC® Tuning System was launched at the Stockholm Motor Show. The market was excited about this new product and the sales figures started to sky rocket. Exports started throughout Scandinavia and then Europe and today are expanding around the world.

BSR DEVELOPMENT CENTRE In 2006 BSR moved into their new 1800m² facilities. An investment in new technical equipment, RotoTest Dyno testers, as well as employing new technicians, has moved the company into the top level of tuning busineses worldwide. There are 22 people working at BSR Svenska AB in Växjö, Sweden. Turnover 2007 was app. SEK 33,400,000 (approx $5.5 million)

BSR WORLD WIDE DISTRIBUTION Together with the Swedish Trade Council BSR has is investing in business activities worldwide. We have expanded our dealer network throughout Europe, and recently moved into Asia, North America and Australia. The Distributor/Dealer group is expanding continuously, and has well over 100 dealers in 20 different countries worldwide.

ENVIRONMENTAL ENGAGEMENT BSR is very interested in environmental issues and in 1997 converted their first petrol car to be driven on Ethanol alcohol, E85. The Swedish government was interested and in 2004 they gave the Swedish Road ministry the mission to create legislation for converting cars to E85. BSR was asked to act as referral body and have since then developed conversion kits for private customer cars as well as for car importers. BSR is also involved in the EU project BEST (Bio Ethanol for Sustainable Transports). In March 2008 BSR presented the worlds first Diesel car to be powered by Ethanol E95. BSR is the first company to be noticed and studied in a series of articles as a CLEAN TECH company, published by the magazine and web site Dagens Miljö (“Today´s Environment”).

OTHER BSR PRODUCTS BSR Sportflow exhaust systems, BSR 3” Down pipes with EU approved catalytic converters and BSR Opti-flow filters are other products in the BSR product range.

WORLD RECORDS -The first WRC rally car powered by Ethanol E85 was released in 2003. -In 2004 and 2005 BSR developed the engine management system for the world’s strongest engine in a serial production car; Koenigsegg CC8S with 655hp and Koenigsegg CCR with 806hp. BSR also broke the old record of speed; on Nardo circuit in Italy the Koenigsegg reached 388km/h. -Two years in a row, 2005 & 2006, BSR was named one of the Super Companies in Sweden by the Swedish financial magazine “Veckans Affärer”.